The great divide
I have a Confession to make. Actually, I have two. The first is that when I'm not penning columns for Admap, I serve as editor of MediaPost, a US publisher of advertising industry news that has a firm foot planted simultaneously...
The great divide
US media scene commentator, Joe Mandese discusses the roles and relative importance of digital versus traditional media, and concludes that although digital seems to be making most of the running there is a rapidly growing convergence between the two.
