The great divide

Joe Mandese

US media scene commentator, Joe Mandese discusses the roles and relative importance of digital versus traditional media, and concludes that although digital seems to be making most of the running there is a rapidly growing convergence between the two.

The great divide

Joe Mandese

I have a Confession to make. Actually, I have two. The first is that when I'm not penning columns for Admap, I serve as editor of MediaPost, a US publisher of advertising industry news that has a firm foot planted simultaneously in the worlds of traditional and digital media. My second confession is that after years of covering these two worlds, I've come to the opinion that they both have a distorted view of reality. But I've also come to realise that, of the two, the digital world has a greater...

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