The Great Christmas Gift Wrapping Swindle
Agency Lowe SydneyAdvertiser Football Federation of AustraliaAuthor Tony O'HalloranTotal Campaign Expenditure $10 - 20 million
In many ways, the A-League is the new the boy on the football block.
It replaced the National Soccer League in 2005, wiping the slate clean after years of negative history. No longer would football be seen as a minority, ethnic sport, typified by violent fan behaviour. The A-League was designed to elevate football in Australia to the position enjoyed by the sport in the rest of the world –...