The ‘Great China Recovery of 2023’: Is it time to start reinvesting in your China opportunity?

Searchlight Management Consulting

Searchlight believes that in 2023, the underlying recovery in China will be just as swift as 2021, and by H2 2023, we will see key economic indicators at least on par with 2019, if not better.
  • The Chinese government has recognized the need to bring back economic growth and has issued a raft of policies and measures for specific industries like automobile, aviation and logistics.
  • As the market re-opens and the economy grows again, it is very likely that private investments will also come back, especially since a lot of VC and PE funds are China-specific and do not have a remit to invest elsewhere.
  • Travel will rebound very quickly, according to the consultancy, once the current waves of COVID infections end, normal passport issuance resumes and other countries drop any restrictions on passengers arriving from...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands