The gravity of e-commerce

James Hankins and JP Castlin present findings from their upcoming report which explains why those who fail to acknowledge the gravity of e-commerce costs may get grounded for years to come – but also unearths the great opportunity for marketers to own the conversation and boost the odds of success.

Discover more sessions from WARC at the Cannes Lions Festival 2022 here.

Read WARC's event report on this session here....