The good side x Movember: ‘listen and learn’

Movember, a men's mental health and wellbeing charity, launched an international campaign to create media interventions to change the conversation around men's mental wellbeing and stimulate authentic, credible behaviour change.

Summary

In an age of Covid-19, mental health, toxic masculinity and #MeToo – young, less affluent men's identities, and the impact of their attitudes and behaviours, has never been more under the spotlight. However they are often excluded from gender conversations as 'the problem', and their true personal opinions about masculinity typically differ dramatically from the social norms they feel pressure to live up to, and the actual views of Nat Rep men around them.

To understand the reality of men's lives and how to drive behaviour change to aid mental health, we developed a multi-method, longterm approach to interlace...

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