The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries

Srini S. Srinivasan, Patrick D. Lynch and Robert J. Kent

Globally, the characteristics of a website that are critical to increasing the likelihood that customers will shop at that site and will come back for future purchases are largely unknown.

The Global Internet Shopper: Evidence from Shopping Tasks in Twelve Countries

Patrick D. Lynch Accenture Institute for Strategic ChangeRobert J. Kent University of Delaware andSrini S. Srinivasan Drexel University

New electronic media and the over 30,000 web businesses selling directly to consumers (Bulkeley and Canton, 2000), are rapidly changing advertising, marketing, and communications around the world. A range of companies selling over the internet - from catalog retailers and traditional stores to pure internet operations - are adapting their websites to use one-to-one marketing and customization techniques to attract and retain increasingly...

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