The global consumers’ view on corporate responsibility

This paper reports on a multi-country survey into consumers’ perceptions and attitudes concerning global Corporate Responsibility (CR).

The global consumers' view on corporate responsibility

Nicola LindseyEvo Research and Consulting Inc., United States

Lutfee HuangWisdom Asia Marketing & Research Consulting Pte Ltd, China


Globally, Corporate Responsibility (CR) is an area of...

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