The global consumers’ view on corporate responsibility

Nicola Lindsey and Lutfee Huang

This paper reports on a multi-country survey into consumers’ perceptions and attitudes concerning global Corporate Responsibility (CR).

The global consumers' view on corporate responsibility

Nicola LindseyEvo Research and Consulting Inc., United States

Lutfee HuangWisdom Asia Marketing & Research Consulting Pte Ltd, China

BACKGROUND

Globally, Corporate Responsibility (CR) is an area of...

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