The Global Brand – China Ascending
Peking Tan, Jason Spencer, Yee Mei Chan and William Wei
“The Global Brand” by Nigel Hollis, chief global analyst at Millward Brown was first published in English by Palgrave Macmillan in 2008. The book was recently published (July 2009) in Mandarin by Beijing Normal University Publishing Group. For the release of the Mandarin edition, a team of our local experts from Millward Brown ACSR's Beijing and Shanghai offices co-authored a new chapter, “China Ascending.”
We have translated this exciting new chapter into English to share with you. “China Ascending” offers an excellent...