The Glenmorangie Company

The Glenmorangie Company's existing CRM programme was used for this viral campaign, gold winner in the FMCG category at the 2006 DMA Awards.

The Glenmorangie Company



Dave Mullen – Creative Director Rebecca Wood – Head of Copy Olivia Jones – Senior Writer Tara Paterson – Account Manager Sue Mullen – Managing Director


Canary Films Data Lateral


We wanted to catapult Ardbeg whisky brand into the luxury arena. So we created a notoriously priced rare Ardbeg 1965, deliberately manufacturing a shortage. Every one sold within days.


To unashamedly elevate the Ardbeg brand into the luxury arena. And crucially create more awareness and desire for the...

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