The genius of marketing: how would Einstein and Picasso do business today?

Argues that successful marketers must have both the mathematical rigour of Einstein and the imagination of Picasso.

The Genius of Marketing: How Would Einstein and Picasso do Business Today?

Peter FiskStrategist and Marketer, and joint leader of The Foundation

From the vision of Apple to the insight of Zara, the passion of Nike and the customisation of Dell, today's...