The Genius of Marketing: How Would Einstein and Picasso do Business Today?
Peter FiskStrategist and Marketer, and joint leader of The Foundation
From the vision of Apple to the insight of Zara, the passion of Nike and the customisation of Dell, today's leading brands think and act differently.
The 'genius' of business today lies in resolving a number of paradoxes. Connections must be made between: outside and inside; markets and business; customers and shareholders; creativity and analysis; promises and reality; today and tomorrow.
Today's business leaders have much to learn from both Einstein and Picasso, one who started with...