The Gender Perspective in Relation to Children as Consumers

Describes a research project to investigate the differences between girls and boys, at different ages, in their attitudes to pocket money, brands, media and responses to advertising.
  

The Gender Perspective In Relation to Children as Consumers

Dr. Jens Halling M.Sc. Forum for Advertising Research andProfessor Birgitte Tufte Children's Culture Network

Background

Throughout the years research regarding children and media...