The Gender Perspective In Relation to Children as Consumers
Dr. Jens Halling M.Sc. Forum for Advertising Research andProfessor Birgitte Tufte Children's Culture Network
Background
Throughout the years research regarding children and media...
The Gender Perspective in Relation to Children as Consumers
Describes a research project to investigate the differences between girls and boys, at different ages, in their attitudes to pocket money, brands, media and responses to advertising.
