The game is not over: Here’s how multinationals in China should futureproof their brands

The international environment is complicated enough, not to mention the impact of inflation and supply chains; at this time, international brands may have already laid foundations in the Chinese market, but find themselves having to rethink plans during the wave of foreign executives leaving.

Gaining success in the hyper-complex and volatile Chinese market has always been one of the toughest challenges for global brands. In 2022, the bar was raised even higher as MNCs and their executives in China are stress-tested to battle a perfect storm....

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