“The Futurines” Seeing the Future with 3D Printing

RAKBANK, a financial services brand, promoted its app Skiply in the UAE by encouraging children to follow their dreams about what they want to be when they're older.

Campaign details

Brand: RAKBANKLead Agency: Kiyani MediaRegion: EMEA

Campaign video

Strategy

Objective

We all live in a world of infinite choices and voices. While family life is rewarding for parents, it sure isn't easy. Managing a busy family schedule in today's fast-paced world is difficult but apart from finding calm in the chaos, the biggest challenge lies in knowing what your kid's future looks like. Most parents have only a hazy sense of what their kids want to be when they grow up. To add to this, the widespread adoption of smartphones and social media...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands