The future of TV

Nigel Sheldon reviews the likely developments of TV and predicts that mass audience TV shows will survive but interactivity will become an increasingly important feature.

The Future Of TV

Nigel SheldonMindShare and The Henley Centre

Television that appeals to mass audiences does not belong to the past yet. In this digital age of reality-based shows and insatiable thirst for celebrity, it is no surprise that a...