The future of TV advertising - Is it all over? Not half!
It does not take a genius to realise that the TV, once a small, fairly nondescript, often hidden box in people's lounges, is now one of the most powerful pieces of technology, central to our everyday lives. It is no longer just there for passive entertainment; it can be used for active engagement such as playing games or CDs, listening to the radio, showing your holiday snaps, and so on.
Though direct response TV and advertising-funded programming are still fairly novel, there is much concern and...