The future of tracking studies

Nigel Hollis

Nigel Hollis, global strategic planning director for Millward Brown, recognises that tracking studies are at a crossroads.

Tracking theories & ideas
Consumer & shopper panels
Research industry issues
Strategy

The Future Of Tracking Studies

Nigel Hollis Millward Brown

Evolution is a discontinuous process, no less for research methodologies than for the natural world. Tracking studies have been with us for over 50 years now. Every couple of decades...

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