The future of the market research industry in an online and interactive world

This paper envisions the market research industry within the changing online and interactive future, providing a description of a possible future fuelled by the impact of the internet, and the effects this might have on the market research industry.

The future of the market research industry in an online and interactive world

Ulf AndersenTaylor Nelson Sofres

EXECUTIVE SUMMARY

There are three major trends occurring that will have a major impact on the market research industry. First, the emergence of...

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