The future of sustainable green leadership

Many mainstream mass-marketers base their commitment to green issues on the demand from consumers. Mike Longhurst's work for Defra summarised the current status on 'green' advertising, which reached a peak in 2007 and has since fallen back to a lower level.

The future of sustainable green leadership

Mike Longhurst

It was encouraging to learn from the Mazur/Miles article in Market Leader(Q4, 2009 issue) that in spite of the recession, sustainability projects are thriving among the greenest of organisations and...

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