Where to listen
02:46 – Why is marketing in desperate need of a reality check? 05:55 – The three ways marketers build alternate realities. 10:28 – The problems with these realities. 14:33 – Marketers live in Marketingland. 19:40 – Changing the mindset around time spent on strategy. 22:07 – Understanding different regions in the UK. 24:33 – Solutions to these problems.
WARC’s Future of Strategy
Marketing is in desperate need of a reality check...