The future of simulated test markets

Joseph J. Willke

This paper discusses the changes occurring in new product marketing and business management that will require significant changes to Simulated Test Market (STM) models.

The Future Of Simulated Test Markets

 The coming obsolescence of current models and the characteristics of models of the future

Joseph WillkeAC Nielsen BASES (Worldwide)

AMERICA 2010

It is 2010 in the United States. I live in Cincinnati, Ohio. I shop...

Learn more Get a demo