The future of simulated test markets

This paper discusses the changes occurring in new product marketing and business management that will require significant changes to Simulated Test Market (STM) models.

The Future Of Simulated Test Markets

 The coming obsolescence of current models and the characteristics of models of the future

Joseph WillkeAC Nielsen BASES (Worldwide)


It is 2010 in the United States. I live in Cincinnati, Ohio. I shop...