The Future of Research

Wendy Gordon, Mark Ratcliff, Rebecca Wynberg, Paul Edwards, Richard Helyar, Sid Simmons, Sarah Fryer, Rhidian Taylor, Yvonne O'Brien

Admap convened a group of industry pundits to discuss the future of research. They agreed that harnessing the enthusiasm of the new activist consumer in practical ways, while making sense of merged data from multiple sources, are key to improving the quality of research.

The Future of Research

Harnessing the enthusiasm of the new activist consumer in practical ways, while making sense of merged data from multiple sources, are key to improving the quality of research, writes Wendy Gordon

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