The future of research.

Qualitative research has at its essence the search for a consumer 'truth', an insight into behaviour or attitude that will guide the marketer to a product positioning distinctive and relevant enough to cut through the data 'smog' and advertising clutter of the contemporary marketplace.

The Future Of Research

Getting close to reality

Fiona Jack Managing Director, Green Light Research, United Kingdom.Bas Homans Director/Partner, MARE Holland B.V., The Netherlands.

ONLINE QUALITATIVE RESEARCH – BENEFITS AND DRAWBACKS

Penetration of the...