PepsiCo is bringing the power of AI and machine learning into our daily lives, by leveraging global business services and partnering with agencies
The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity—full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and able to predict the future of consumers, is lagging in this very aspect? We do not know, although we have many hypotheses all pointing to a slow industry catch-up. Our current and potential consumers are out...