The future of research is here

Claudia Sciarretta and Paulina Castillo

In this paper from ESOMAR’s 2023 Latin America Conference, representatives from PepsiCo’s global and regional research teams discuss building insights organisations for the age of artificial intelligence.

PepsiCo is bringing the power of AI and machine learning into our daily lives, by leveraging global business services and partnering with agencies

The future is here. We all know about digitisation, and this new era COVID-19 brought to humanity—full of technological accomplishments. With all that being said, how do you explain how the market research industry, which is full of smart people and able to predict the future of consumers, is lagging in this very aspect? We do not know, although we have many hypotheses all pointing to a slow industry catch-up. Our current and potential consumers are out...

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