The future of preprint distribution

Newspaper preprints have grown in importance. Despite media research showing readers value preprints in the newspaper package more than they do from other sources, newspapers risk the perception of merely being a commodity supplier of distribution services for the advertising products produced by advertisers.

The Future of Preprint Distribution

Miles E. Groves MG Strategic Research, Ltd.

Stories abound of readers upset when the preprint package is missing from the weekend newspaper. For some communities, the advertising content and coupons in the...