The Future of Marketing

The impact of the internet and time-shifting/VOD services on TV advertising is discussed by Jim Stengel, P&G's global marketing officer, in this 2004 4A's (the American Association of Advertising Agencies) speech.

The Future of Marketing

Jim StengelThe Procter & Gamble Company

Good morning to everyone in Orlando! I apologize for the last minute change in plans. I'd much prefer to be there in person. The 4-As has brought us together to explore a topic that is...

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