The future of marketing research in the age of social media: life support or reinvention?

This paper covers a keynote panel session at the Advertising Research Foundation's "Audience Measurement 4.0" conference in which a series of thought leaders discussed the short and longer-term challenges facing marketing research as a result of the rise of social media.

The Future of Marketing Research in the Age of Social Media: Life Support or Reinvention?

Geoffrey PrecourtWARC

The rest of the advertising and marketing industry simply has to live with the recession and the absorption of an entirely new media ecosystem....

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