The future of marketing: Context is everything

The audience at the ZeeMELT 2022 annual conference heard that marketers gazing into their crystal ball will see that content is king but context will be the kingdom.

The fast-paced digital world requires innovative and creative marketing solutions if brands are to rise above the competition and a host of frequently disruptive social media trends.

But some confusion does prevail over which trends to adopt, which practices...

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