The pandemic not only confined everybody to their homes for two years but also brought the global entertainment industry to a standstill. The lack of new films aside, consumers who had to stay home discovered the joys of binge-watching shows and films...
The future of Indian OTT post-COVID
India’s streaming market is huge but not rich, and participants at ZeeMELT 2022’s ‘The Future of OTT’ panel discussion heard how platforms navigate the complexities of the changing market.
