The future of Indian OTT post-COVID

Vrushali Lad

India’s streaming market is huge but not rich, and participants at ZeeMELT 2022’s ‘The Future of OTT’ panel discussion heard how platforms navigate the complexities of the changing market.

The pandemic not only confined everybody to their homes for two years but also brought the global entertainment industry to a standstill. The lack of new films aside, consumers who had to stay home discovered the joys of binge-watching shows and films on OTT platforms.

But what does the OTT universe look like now that lockdown restrictions have been lifted and movie theatres are back in business?

This and other questions formed the crux of the discussion entitled ‘The Future of OTT’ at ZeeMELT 2022, an annual conference that is a meeting point for the best disruptive marketing practices from...

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