The future of gaming: How brands can connect with gamers

During a session on gaming at ZeeMELT 2022, the audience heard Activision Blizzard’s analysis of gamers’ psychology and what brands should focus on when marketing to them.

It seems like a niche environment, but the gaming world is a vibrant ecosystem that encompasses people of several ages, demographics and interests. As far as marketing and advertising to the serious gaming community are concerned, brand messaging is certainly...

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