The future of gaming: How brands can connect with gamers

Vrushali Lad

During a session on gaming at ZeeMELT 2022, the audience heard Activision Blizzard’s analysis of gamers’ psychology and what brands should focus on when marketing to them.

It seems like a niche environment, but the gaming world is a vibrant ecosystem that encompasses people of several ages, demographics and interests. As far as marketing and advertising to the serious gaming community are concerned, brand messaging is certainly not child’s play.

Fernando Machado, CMO, Activision Blizzard, explained the anatomy of gamers’ psychology and what marketers must focus on when addressing them. He was speaking on ‘The future of brands and gaming’ at ZeeMELT 2022, an annual conference that serves as a meeting point for the best disruptive marketing practices from different industries.

Machado’s talk was delivered on a...

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