It seems like a niche environment, but the gaming world is a vibrant ecosystem that encompasses people of several ages, demographics and interests. As far as marketing and advertising to the serious gaming community are concerned, brand messaging is certainly...
The future of gaming: How brands can connect with gamers
During a session on gaming at ZeeMELT 2022, the audience heard Activision Blizzard’s analysis of gamers’ psychology and what brands should focus on when marketing to them.
