The future of brand health tracking: And what it means for people working in insights

ESOMAR, the market research agency, explored Brand Health Tracking (BHT) in the Netherlands.

Brand health tracking (BHT) is currently under pressure in (some) companies. The current Covid-19 crisis has worsened this situation. Some companies are spending less, or hardly any at all, on marketing activities and are slowing down on their measurement...

Not a subscriber?

Schedule your live demo with our team today