The future of audio advertising: How to tackle ad avoidance

A content creator engaged podcast and radio representatives in a lively chat about the future of audio advertising at the ZeeMELT 2022 conference.

Advertising rakes in revenues for audio media like private radio channels and podcasts. But with audiences increasingly looking for ad-free listening experiences, can audio media create alternate, non-ad revenue streams?

In a freewheeling chat about “The future of audio advertising”, journalist and content creator Suresh Venkat explored this question and others with Sanjeev Mehta, business head of IVM Podcasts and Preeti Nihalani, COO of ENIL, at ZeeMELT 2022, an annual conference that brings together prominent minds to discuss the best disruptive practices in marketing, media, digital and advertising, among others.

The talk started with a point of difference between radio...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands