The future of audio advertising: How to tackle ad avoidance

Vrushali Lad

A content creator engaged podcast and radio representatives in a lively chat about the future of audio advertising at the ZeeMELT 2022 conference.

Advertising rakes in revenues for audio media like private radio channels and podcasts. But with audiences increasingly looking for ad-free listening experiences, can audio media create alternate, non-ad revenue streams?

In a freewheeling chat about “The future of audio advertising”, journalist and content creator Suresh Venkat explored this question and others with Sanjeev Mehta, business head of IVM Podcasts and Preeti Nihalani, COO of ENIL, at ZeeMELT 2022, an annual conference that brings together prominent minds to discuss the best disruptive practices in marketing, media, digital and advertising, among others.

The talk started with a point of difference between radio...

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