The future is now

This article argues that the predominant cost-based model of client agency relationships is wrong, because it misaligns the economic incentives on each side, and payments do not depend on value created.

The future is now

Tim Williams and Ronald J. Baker

The cost-based compensation model that is predominant in client-agency relationships is being challenged for one simple reason: it misaligns the economic incentives on each side. The client pays whether the...

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