This presentation takes a look at the possible future of online research by exploring how the cocreative process and online qualitative research methodologies have evolved, becoming ideally placed to have a major contribution to future innovations in brand and product development.
The future consumer – Co-creating the 2020 kitchen
Darren LewisMetrixLab, United Kingdom
Koen van der WalMetrixLab, Netherlands
So what does the future of online look like? This is an impossible question to answer? Taking the internet as...