The future consumer - Co-creating the 2020 kitchen

Darren Lewis, Koen van der Wal

This presentation takes a look at the possible future of online research by exploring how the cocreative process and online qualitative research methodologies have evolved, becoming ideally placed to have a major contribution to future innovations in brand and product development.

The future consumer – Co-creating the 2020 kitchen

Darren LewisMetrixLab, United Kingdom

Koen van der WalMetrixLab, Netherlands

INTRODUCTION

So what does the future of online look like? This is an impossible question to answer? Taking the internet as a whole this may be true. While some broad predictions can be made, the internet will be more mobile. For example, the truly important developments such as You Tube, Facebook or Twitter always seem to take us by surprise.

With market research, however, the online future may be clearer through the emergence of some key themes.

  • The web has staged...

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