The French experience - Measuring the audience of a medium beyond its original form

Laurent Battais

Cross-media audience measurement has been operational in France since December 2008. This new tool requested by the French media market is an innovative approach to quantify the audiences across media.

The French experience – Measuring the audience of a medium beyond its original form

Laurent BattaisMédiamétrie, France

INTRODUCTION

The development of the Internet and the advance in the media available as a result of digital technology necessiatated...

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