The fragrance cocktail - A cross-cultural multi brand study

The unique cultural values prevalent in Russia have a deep impact on the appeal of prestige perfume brands to Russian female consumers – a “premium segment” that has been introduced just twenty years ago.

The fragrance cocktail – A cross-culturAl multi brAnd study

Frédéric MiedzinskiOpen Air Market Research, France


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In 2007,16 years after the botched exercise of bringing Russia closer to Western society...

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