The first full-link solution for OTT film and television publicity
MMA smarties Gold price; Entry case for 2022 ROI award
The classic animation IP "Hotel Transylvania" under Sony Pictures has come to an end for ten years, and its fourth film "Hotel Transylvania 4: Transformation Adventure" is scheduled for the Qingming Festival in 2022. In the challenging market environment, the brand tried to use the limited marketing budget to create the first full-link solution for OTT film and television publicity and distribution for the film.
Case Details
Brand: Sony Pictures/Sony Pictures
Brand Owner: Sony Pictures/Sony Pictures
Main agency: dentsu X
Main agency holding group: dentsu
Launched on the market: Mainland China
Delivery time: 2022.3.25-2022.4.5
Industry: Film
Media channels: online display advertising, information flow advertising, social media
Budget:500,000-1,000,000...