The classic animation IP "Hotel Transylvania" under Sony Pictures has come to an end for ten years, and its fourth film "Hotel Transylvania 4: Transformation Adventure" is scheduled for the Qingming Festival in 2022. In the challenging market environment, the brand tried to use the limited marketing budget to create the first full-link solution for OTT film and television publicity and distribution for the film.
Brand: Sony Pictures/Sony Pictures
Brand Owner: Sony Pictures/Sony Pictures
Main agency: dentsu X
Main agency holding group: dentsu
Launched on the market: Mainland China
Delivery time: 2022.3.25-2022.4.5
Media channels:online display advertising,...