The first full-link solution for OTT film and television publicity

The classic animation IP "Hotel Transylvania" under Sony Pictures has come to an end for ten years, and its fourth film "Hotel Transylvania 4: Transformation Adventure" is scheduled for the Qingming Festival in 2022. In the challenging market environment, the brand tried to use the limited marketing budget to create the first full-link solution for OTT film and television publicity and distribution for the film.

Case Details

Brand: Sony Pictures/Sony Pictures

Brand Owner: Sony Pictures/Sony Pictures

Main agency: dentsu X

Main agency holding group: dentsu

Launched on the market: Mainland China

Delivery time: 2022.3.25-2022.4.5

Industry: Film

Media channels: online display advertising, information flow advertising, social media


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