The fintech guide to winning consumer mindshare

Sangeeta Tanwar

Members of India’s fintech industry shared insights and advice on brand building and experience at the WebEngage EngageMint Retention Conference.

The investment market all over the world is a distrust market. Wealth advisers with a bit of brokerage interest are seen as having vested interests and viewed with distrust.

“Trust and education contribute meaningfully to the acquisition,” said Ajay Lakhotia, Founder and Chief Executive Officer at StockGro, India’s largest “social investment” platform.

Speaking at WebEngage’s EngageMint Retention Conference, he said that for young fintech brands, “it’s important to assure users that the platform is not prioritising business over their wealth”.

Powering acquisitions through community-based trust

In a business where the trust deficit reigns supreme, StockGro has adopted an ‘open portfolio’...

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