The Financial Conduct Authority: How Arnold Schwarzenegger became the ‘head’ of the FCA

The Financial Conduct Authority, a conduct regulator for financial services and financial markets in the UK, increased awareness of the 2019 PPI complaints deadline through a creative campaign based on consumer research in the UK.

Overview

This was The Nursery's largest ever piece of single-market qualitative research. The research encompassed all four countries of the United Kingdom and the programme saw more than 400 members of the public spoken to, including those with protected cha