In his monthly column, Paul Feldwick addresses the question, "Does low-attention processing apply to ads shown next to YouTube videos or internet display ads shown on content sites in general?" Studies show that this is probably the case but is more likely to happen with ads that are designed to be processed in this way.
The Feldwick Factor
Paul Feldwick
ATTENTION DEFICIT
Q Does low-attention processing apply to ads shown next to YouTube videos or internet display ads shown on content sites in general?Advertising specialist, online media owner
AThe short answer is yes. I...