The Feldwick Factor: Are our attention spans shorter?
Has the amount of time we spend online shortened our attention spans, and has this led to the demise of long copy ads?
Robert Stevens, chief executive, Think Eyetracking
As to your first question, I don't know. There's a lot of speculation that the lure of the next click, the addictive qualities of social media, email and texting are significantly affecting the quality of people's attention. Maybe there's something in this – I can even recognise some possible traits in my own behaviour. But a universal shortening of attention...