The Family Inheritance - Are Attitudes to Advertising Kept in the Family?

It is more than 20 years since the concept of the segmentation of consumers based on their attitudes towards advertising was introduced and audience members were categorised as Accepters, Players, Rejecters or Uninvolved.

The Family Inheritance - Are Attitudes to Advertising Kept in the Family?

Ian BraceTNS UK

Dr Julie TinsonUniversity of Stirling

Professor Clive NancarrowBristol Business School, UWE

CHILDREN'S INFLUENCE ON PURCHASES

It is thought that children are becoming...