family friendly programming forum
P&G Productions, Inc.
Pat F. Gentile P&G Productions, Inc.
P&G has been involved with the Family Friendly Programming Forum since the organization's inception in 1998. This initiative all began when Andrea Alstrup, Corporate Vice President of Advertising for Johnson & Johnson, made an industry speech underscoring the need for more familyfriendly television. When P&G's former Global Marketing Officer Bob Wehling learned of Andrea's speech, the timing could not have been better.
At that time, P&G had already begun to tackle this critical issue on its own, and Andrea's speech gave Bob an opportunity and...