The Family Channel

In the lead up to the Fall 2002 television season, Tthe Family Channel's audience and revenue growth had begun to flatten.

The Family Channel

EXECUTIVE SUMMARY

Results Period: September 2002 – February 2004.

Start of Advertising/Communication Effort: September 2002.

Base Period: September 2000 – February 2002.

Picture, if you will, a family gathered around the television,...