The Falkirk Wheel - Creating a global icon in Falkirk?

1576 Advertising Limited's case study focuses on how advertising contributed to a successful first six months for Scotland's most unique new tourist attraction, The Falkirk Wheel, which was opened to the public in June 2002.
Agency: 1576 Advertising Limited Author:  Kenneth Fowler

The Falkirk Wheel

Creating a global icon in Falkirk?

 

Introduction

The Falkirk Wheel is quite simply unique. It's a 115ft high rotating boatlift that links two canals the Forth &...