The FA: Understanding England Football Away Fans

The FA, the governing body of association football in England, increased positive sentiment by launching a three-stage ethnographic observation study to prove that England’s away fan culture was largely misrepresented in the media.


The English football fan. Infamous across the world, and unable to shake a reputation of anti-social behaviour and controversy. But why does this reputation exist, and is it true?

In November 2019, Sparkler and The FA designed a uniquely ambitious three-stage research programme, which culminated in ethnographic observation, to develop a deep understanding of the realities of away fan culture and dispel any myths.

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