The Evolution Of The Carnival Brand

Describes how Carnival Cruise Lines have researched their potential market in order to widen and update the appeal of their brand, and the changes they have introduced in consequence.

The Evolution Of The Carnival Brand

Bob DickinsonCarnival Cruise Lines

“A brand for a company is like a reputation for a person. You earn a reputation by trying to do hard things well.”

Jeff Bezos, Founder of Amazon.com

More than a decade ago,...