The evolution of social media through COVID-19

Explores the ways in which coronavirus is changing social media marketing.

Why it matters

Social media advertisers that start thinking about the transition out of the COVID-19 crisis now will be in a better position to drive trends and emerge stronger than those that don’t.


  • Having been forced into experiencing livestreams in lieu of physical experiences may have changed many people’s willingness to make them a more regular part of their entertainment schedule.

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands