The evolution of commercially effective communications

Neil Dawson

The author gives an overview of the 2008 cases, from brands such as Audi and Lucozade, and what they tell us about the evolution of commercially effective communications, highlighting the trends and success factors.

The evolution of commercially effective communications

Neil Dawson

The IPA Effectiveness Awards exist to celebrate and reward commercial payback for investment in marketing communications. The judging criteria demand a high-level of proof, making these...

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