The euro 2002 information campaign
Amman Werner and Anna Moody
In the realm of advertising and communications, international research can be (and often is) criticized for only 'skimming the surface' or taking the lowest common denominator when researching creative work - particularly when dealing with multi-country issues.
The euro 2002 information campaign
Using qualitative research to guide the creative development of communication materials
Anna Moody
The Research Business International
andAmman Werner
Publicis
INTRODUCTION
The social and economic impact of changing to the...
