The epidemic may not be the last straw that crushes the catering industry. The basic skill is the competitiveness that keeps the brand alive

The epidemic has hit the food and catering industry hard, but brands are actively seeking countermeasures, and there are many brands that have ushered in growth in the "lockdown season" when their performance is likely to decline. Among them are the milk brands that are just needed. , There are new brands that are subject to the shutdown in Shanghai, and there are brick-and-mortar restaurants that don’t know when dine-in will return. But the epidemic cannot be the only crisis that catering has faced in the past, now and in the future. Brands not only want to find ways to survive in the short term, but also understand their own problems in order to prepare for the normal period in the future.

The law of the world is that there are ups and downs, there are difficult times, but after that, there may be a chance for a comeback, which depends on whether you are prepared in advance. At present, many restaurants and food brands have been hit hard...